so we all know that google ranks as the #1 most-visited website and surprisingly (or not so surprisingly) - facebook recently snagged the #2 spot (bumping out Yahoo!) but is it fair to continue using website analytic tools like compete.com and alexa to rank popularity based solely on global visitors in a given time frame?  from an advertising standpoint, it’s not a fair comparison to go into a client and fight for budget against a social media site.  online advertising and driving traffic via social media platforms are two completely different avenues for companies/agencies to consider and advertising dollars need to be split and allocated accordingly.  fortunately, for those in my shoes, there’s a new player to bring to the table as uberVu launches Compare…

Small businesses have slowly begun to turn to social media as powerful avenues for gaining exposure for their products/services.  Whether it’s Twitter, Facebook or a blog - advertising dollars have kept the most popular social media sites alive.  As an Account Executive who’s clients are exploring the online world of branding their company name - it’s often a challenge to to go head to head with someone who is comparing the traffic on a social media platform against their own ROI (return on investment).  Obviously, a niche demographic is a huge selling point to any client and while the ‘traffic’ might be less than appealing - it’s the target audience that should be measured but how can we measure a client campaign on a social media site with 3,000,000 unique visitors a day against a local blog with a key audience but only 6,000 visitors a day?  

UberVu has just launched Compare.Com which measure a ad campaign (by phrase or campaign message) against all social media platforms to determine relevancy and performance. 

Here’s an example I had today:  A client is working on a new product which will be used in conjunction with built-in automobile GPS systems.  The relevancy of the word “navigation” performed better on certain social media sites than the keyword “GPS” so that the keyword used on each ad campaign - would differ by each platform being used to market the message. 

Check it out! http://www.ubervu.com/social-media-comparison/navigation-vs-gps/