slow motion dog commercial puts pedigree at the top of youtube views today!
a phantom camera was used in this commercial to show a piece of dog food thrown up in the air and the reaction of multiple dogs. the result of using a 1,000 frame/second camera in this instance? an “underwater-like” quality shot (SUPER SLOW MOTION). Upon researching the clip, there were actually multiple cameras used to create the commercial - one was used to capture the piece of food being thrown up and then one camera on each of the 5 dogs to capture the anticipation of the canine reaction to the food being released. The extreme slow motion shot was able to portray the intenseness and the desire in the eyes and body language of each dog. Such a simple ad made great by the technological advancements of photgraphy. What’s next you ask? Theoretically, the same idea behind the Phantom camera capability could be used in the cinema to increase suspense in thriller/horror/action movies.
